About

“Akisa” is my pen name for the blogsphere. Based in Melbourne, Australia, I work in a corporate by day and am a blogger by night.

The Beauty Swatch Story

Ever since I started following beauty blogs, I found myself being more daring in purchasing beauty products online that one would typically prefer to buy in-store.  To decide on lip colours, I would google for other bloggers’ “swatches” of the product to get an indication of whether it might suit me.

Sometimes the search results would produce useful photos.  Other times I would get utterly useless search results with unrelated shades or brands.

One night after fruitless hours of searching for a lip colour swatch, I decided I was going to build an online colour library of lip colours. I have strict criteria to ensure the photos on BeautySwatch are of high quality and useful to readers.

How do you find the women to contribute to BeautySwatch?

I knew I couldn’t do it alone and called upon the help of fellow beauty bloggers who believe in & support the Beauty Swatch concept.  Some of the team members were bloggers I already followed.  Others have contacted me from around the world to either contribute or join the team!  Meet the Contributors here.

BeautySwatch relies on the team’s goodwill for contributing their images with no commercial benefits.  I try to direct traffic to their blogs as much as possible, as their swatches often come with reviews that I don’t bring across to Beauty Swatch. I also share our successes in the media and feature lip interviews with each team member to help build their profile.

Click here for details of Beauty Swatch’s disclosure policy, privacy policy & copyright information.

I can be reached at editor@beautyswatch.com

Last updated 6 April 2012.