Welcome to Beauty Swatch! I’m Yishan Chan, the founder of BeautySwatch.com since June 2009.
I’m based in Melbourne, Australia. I work in a corporate by day and am a blogger & photographer in my spare time. You may also know me as “Akisa” – my pen name that I originally intended for the blogsphere, until I gave up my anonymity due to the growing media interest in BeautySwatch.com. I’ve also embarked on my new chapter in freelance photography – visit my photography site at yishanchan.com.au
Ever since I started following beauty blogs, I found myself being more daring in purchasing beauty products online that one would typically prefer to buy in-store. To decide on lip colours, I would google for other bloggers’ “swatches” of the product to get an indication of whether it might suit me.
Sometimes the search results would produce useful photos. Other times I would get utterly useless search results with unrelated shades or brands.
One night after fruitless hours of searching for a lip colour swatch, I decided I was going to build an online colour library of lip colours. I have strict criteria to ensure the photos on BeautySwatch are of high quality and useful to readers.
Beauty Swatch is a leading real life colour library of lipsticks and lip glosses to help people select a shade that suits them. Beauty Swatch helps drive brand engagement online & increase purchase intent by offering a place to preview a lip colour on a range of lip shapes & ethnicities before buying online or in store.
Together with a team of contributors worldwide, Beauty Swatch features each lip product with high quality images and detailed product information, allowing readers to preview a product and be inspired to try a new brand or shade on their next purchase. Swatches can be viewed either by selecting by brand, shade, texture, skin tone or contributor.
How do you find the women to contribute to BeautySwatch?
Every person’s skin tone, lip pigment & texture is different, so I aim to provide as many swatches across different ethnicities and age groups as possible.
I knew I couldn’t do it alone and called upon the help of fellow beauty bloggers who believe in & support the Beauty Swatch concept. Some of the team members were bloggers I already followed. Others have contacted me from around the world to either contribute or join the team! Meet the Contributors here.
Beauty Swatch relies on the team’s goodwill for contributing their images with no commercial benefits. I try to direct traffic to their blogs as much as possible, as their swatches often come with reviews that I don’t bring across to Beauty Swatch. I also share our successes in the media and feature lip interviews with each team member to help build their profile.
Our first foray into the spotlight was being featured on Springwise.com, followed by a special mentions in In Style Magazine (USA), Bride to Be Magazine, Herald Sun and Forbes.com. I also had the privilege of meeting Michelle Phan on her visit to Melbourne. But the best highlight of all was publishing my very own book Pout Perfect (available in eBook & print edition), collaborating with Clinique & Mecca Maxima hosting my very own lipstick event, and winning the 2012 Beauty Directory Star Beauty Blog Award.
I can be reached at email@example.com
Last updated 3 November 2013.