Beauty Swatch has been online since June 2009 and has received worldwide attention as a leading beauty resource for lip cosmetics. For more information about Beauty Swatch in the media, visit our press page. By advertising on Beauty Swatch, you are connecting with an audience that is highly engaged, with high recency in purchasing cosmetics.
- Awarded the 2012 Beauty Directory Star Beauty Blog Award.
- Featured in In Style Magazine (USA), The Herald Sun and Bride to Be Magazine
- Featured on Forbes.com
- Published my first book Pout Perfect – a collaboration with Clinique, M.A.C. and Lanolips.
- Guest speaker at Problogger Event 2013.
- Hosted my very own “find your perfect lipstick” event at Mecca Maxima sponsored by Clinique, where hundreds of women participated in trying a new lip colour. This event won the 2013 Beauty Directory Best PR Blogger Event Award.
Social Media Reach
Since June 2009, Beauty Swatch has now over 6 million page views and counting!
|Unique Visitors||Page Views|
|Stats||40,000+||359,000+||1990+ followers||101,000+ followers||1,100+ followers|
|Date||Month of Nov 2013||
Month of Nov 2013
|Dec 2013||Dec 2013||Dec 2013|
|Source||Google Analytics||Google Analytics|
Media Kit available upon request. Please contact editor(at)beautyswatch.com
Our style of reviews is individual reviews for lip products (eg. Lipsticks, lip balms) and feature posts for all other beauty products. Visit our Popular Posts section to view past blog posts on general beauty. If you would like to feature your product on Beauty Swatch, please provide a non-returnable sample for review to our Australian address. Please note that products sent for review will not be guaranteed a mention on Beauty Swatch.
The benefit of sponsored content over regular blog posts is the opportunity to collaborate with us on creating unique content for your brand & provide editorial input towards things such as campaign key messages, timelines & anchor links to your brand website.
Beauty Swatch recently collaborated with Clinique to host the “Find your perfect lipstick” campaign featuring Clinique’s newly launched lip shades at Mecca Maxima Melbourne stores. This event won the 2013 Beauty Directory Best PR Blogger Event Award. Click here to view details of the event.
Yishan was guest speaker at the 2013 Problogger Event in Gold Coast on how to create eBooks entirely on your own.
Please contact editor(at)beautyswatch.com to discuss advertising opportunities.