Pout Perfect Book



IN THE SPOTLIGHT | by — June 15, 2014

5 Things I will miss about beauty blogging

This is going to be my very last blog post on Beauty Swatch! Luckily I drafted the post 3 months in advance because time has just slipped by, and I now find myself 10 days overdue my “blog birthday” (5 June) which was supposed to be the day I wrap up Beauty Swatch.

What has taken me so long to finally wrap up the blog is because I’ve been in full swing into my photography hobby, dabbling in calligraphy in between and my parents have been staying with me on & off since March for both work and house hunting! My study is quite small so once the guest bed is set up, my computer is pretty much out of reach – for blogging, online shopping and catching up on Mad Men.

It seems that many people have trouble digesting the news that I AM REALLY saying goodbye to Beauty Swatch. “It’s the end of an era!” have been muttered a few times, along with comments in denial such as “Will someone else take over the website?”. I also get asked if I will miss my beauty blogging days, and the truth is that after 3 months of deliberating followed by a 6 month “sunset plan” I am finally ready to let go.

I have much to be grateful for in my beauty blogging memory lane, and am proud of the achievements as well as the knowledge that I sought after to set myself apart from other bloggers on the topic of lipstick. Blogging has also influenced my life in unimaginable ways and I’m glad that I decided to take the plunge at blogging when I was once skeptical about it all those years ago.

5 things I will miss about beauty blogging

1. Connecting with fellow beauty and social media enthusiasts

The hardest thing to grapple with departing from Beauty Swatch is moving on from the blogging and social media community. It’s got me thinking about how I should continue to harness social media into my photography hobby and establish my new presence. I realised that whilst I am ready to move on from beauty blogging, I’m not ready to move on from social media as it’s now part and parcel of how I interact with others and make my brand visible to others. People become known for the types of projects they get involved in, and it’s given me something to think about in terms of what I try next so that I can find a new community to engage with.

2. Experiencing the newest products first hand & learning about products directly from the brands

I would be lying if I didn’t admit that I get a buzz from trying the newest skincare and beauty products, and I really believe that having direct engagement with the brands or PR themselves takes brand engagement to another level that I wouldn’t have ordinarily experienced as a consumer. Seeing beauty products advertised on a magazine doesn’t move me anymore, and I hope the beauty blogging community will continue sharing their authentic experiences of the product to keep me informed as I take a back seat.

3. Five years worth of content, readership and projects

Most people think I am crazy to give up a blog with traffic the size that I have. And yes it’s humbling to see my new site grow from digit to digit in contrast, but there’s nothing like a desire to change creative focus to keep things in perspective. I will keep the site running for a bit longer so that you can continue browsing on the content curated over the past 5 years, and my Pout Perfect book will remain on sale while stocks last.  Seeing my photography Instagram following grow encourages me to improve what I do & it feels really rewarding to see that people enjoy the pictures that I take without needing to know anything about who I am and what I stand for.

4. A topic to stretch myself on

Let’s face it – a lipstick blog doesn’t sound like the type of thing that one would describe as game changing or a key influencer. But I have surprised myself in what I have managed to achieve by stretching myself beyond what I thought was possible and willingness to trying new things (like the eBook I dreaded writing). I am going to miss the familiar territory of lipstick as I venture onto the heavily saturated photography scene.

5. Helping you find your way through the lipstick jungle

I will definitely miss the heart-warming comments from all of you about how Beauty Swatch has helped you find a lipstick that you’ve been looking for! From an idea that started as a flash across on my mind, through to registering the domain 24 hours later, it has been such a great experience having you join me on my journey over the past 5 years in having a go at something different on the beauty blogosphere.


As for the other 5 things that I won’t miss about it…

1. They say a hobby is no longer a hobby when it starts to feel like work

In the earliest of blogging when my work wasn’t so intense, I could fit in blogging easily on week nights as a way to unwind the day. But lately the only time I have now to blog is on Sundays and those with family would know that spending one’s time engaging hundreds of thousands of people across the world is not as important as experiencing life at your fingertips.  Now I spend my Sundays trying to get fit, attending calligraphy classes and getting out and about to snap new photos to build my portfolio.

2. The politics of beauty blogging

The only thing I want to say here is that I wish there was as much energy spent on creating great content as there is on discussion about it. Beauty Swatch is proof that you can create your own definition of success, no matter your niche. The key word here is “your” definition of success, not others.

3. The politics of commercial blogging

I admire those that have taken the plunge into making a career out of blogging & support the idea of commercialized content. What I won’t miss is the requests from brands to create bespoke unique content for nothing more than a few bullets of lipsticks. My collaboration with Clinique is proof that my ideas are award-worthy and capable of selling out lipsticks.

4. Overflowing beauty cupboard

I know, this is a first world beauty blogging problem, but I am really looking forward to simplifying my beauty cupboard to my trusted favourite products & going back to “hitting pan” like normal people.  Since clearing out my study to make room for my parents frequent visits, I have used up a lot of beauty products diligently and find myself exploring again like a newbie relying on my own research for the next beauty product to try.

5. Swatching

There I said it!! I remember the days when I would feel pumped when getting through a productive swatching day, and even mastered my own lipstick swatching routine that would get me through several weeks of content in one sitting.  Once I set my mind on wrapping the blog, it started to feel like a chore and I knew from that moment that I had to tell the PR companies to stop sending me beauty products well in advance of my actual farewell date.  Getting through the last few bullets of lipsticks was tough and in the end I still had to de-scope some products for my own sanity.


Photography, on the other hand, is giving me a new buzz as I have been diligently learning to shoot in Manual 100% of the time, and it feels really rewarding when the results turn out amazing.  A few of my favourite events that I shot are: One Fine Day Wedding Fair, She Hacks and just this morning I shot the Oscar Oscar St Kilda blogger event.

As I say goodbye, I’d like to leave you with a photo I took at One Fine Day Wedding Fair that sums up how I feel about this time of my life.  I’m thankful for the past, appreciative of the present and optimistic about the future.   THANK YOU so much for tuning in all these years! I wish you all the best in your own adventures! Stay in touch with me via my personal Instagram and photography site, and if you still feel like chatting lipstick my book is still on sale, browse my popular posts and I’m only a tweet away.



29 Responses to “Farewell!”

  1. Sue says:

    All the best Yishan, you have so much to be proud of! It has been an honour to attend events with you and I have so much to learn from you. Congratulations on everything you have achieved!


    Sue / http://www.suelovexx.com

  2. Norlin says:

    I am going to miss seeing your lovely face at events (not that I’ll be at many anyway) Yishan but I’ve just followed your photography page – didn’t realise you had one!! – and am loving the shots so far. You’ve got great potential and lots of best wishes from me. I’m sure we’ll still cross paths. xx

  3. Livia says:

    Aw Yishan, you will be missed! All the best for your photography exploits, I’m sure it will be more rewarding than makeup hoarding and swatching your lips silly! x

    • Yishan says:

      Thanks Livia & for your amazing contribution over the years! Hope all is well with you & your career and keep up the great work with your new skincare blog!

  4. Tine says:

    Ahh it is an end of an era! Still, I understand why you’re leaving (and I agree with all your points above!). You have amazing potential as a photographer and I know I’ll still be seeing you (I still will, right? Right??). All the best love and I’m already following your photography blog so we’re all good! 🙂 xx

    • Yishan says:

      Thanks Tine! Hook me up for your profile photo soon!! Once I’m done with my parents’ big move I will let you know when I’m free again.

  5. Livia says:

    thank you darling! I learned so much with your tips. be happy (I’ll miss you…) <3

  6. Elsie says:

    Hi Yishan,

    Thanks so much for your blog. I’ve enjoyed reading it so much, it’s definitely my favourite beauty blog. Your posts look professional, your swatches and images are great quality and you write concisely, in a helpfully descriptive manner. I’ll miss it, thank you for the hard work you’ve put into it and good luck with your future endeavours.

  7. Michelle says:

    I’m going to miss your blog and seeing your swatches so much! I wish you the best in your future endeavors, and I will be following your photography site and instagram.

    Will you keep Beauty Swatch up indefinitely? Or you shut it down after a period of time?

  8. Lisa says:

    Will miss your blog!!!

  9. Paris B says:

    You know what’s great about beauty blogging? Meeting people from all over the world and I’m glad I got to meet you! 😀 I think it’s a bold step you’re taking and I wish you the best. As you say, there’s always social media to keep in touch with everyone and who knows, I might be taking that step too 😉 All the best, Yishan! x

    • Yishan says:

      Hi Paris! I’m so glad to finally meet you too, although it was brief! If you are thinking about it, I highly recommend setting aside time for a “sunset plan” to pace yourself and it also gives you time to squeeze in any “bucket list” so when the sun finally sets there are no regrets.

  10. Chloe says:

    Hi Yishan,

    I’m truly so devastated that you’re moving on, but congratulations on your achievements – I wish you every success for the future!
    Thank you so much for the time and effort you’ve invested into Beauty Swatch – I know I’ll miss scrolling through your swatches for hours on end :'( Thank you also for being an inspiration, as one who ‘made it’, haha.

    Best wishes,

    Chloe x

  11. Yishan, all the best for your new adventures in photography.

    As sad as I am to see Beauty Swatch go, I hope this will mean that you’ll have time for a photography and calligraphy date!


    • Yishan says:

      Thanks Cheryl! Once this gloomy weather clears up I’ll be overseas for a few weeks, so let’s pencil in a photography date in Sept just in time for Spring!!

  12. Shirley says:

    GOOD LUCK…..

  13. Vesna says:

    You’ll be missed my dear! I discovered your blog a long time ago and since then I’ve been your true fan and reader 🙂

    I wish you luck with your other work in the future! Of course, I’m following you on your other twitter profile too. 🙂


  14. OMG! I’m so behind everything! I guess going off Twitter means I’m missing all the major news. One advice: do not take your blog or any social media pages down. You may want to make a post or two at some stage, you never know. Also, I do agree 100% with everything you said above, one of the reasons I stopped writing on CrashingRed (though I’m thinking of resurrecting it) and that’s exactly why – I’m telling you don’t take it down. You may want to come back to it, when it feel again as a hobby 🙂 xx

  15. autumntrip says:

    Loved your blog because your photos are clear and colour-balanced. Also, there is no excessive/pretentious banter about brands and the products. 😉 Thanks for the effort, all the best in your new hobby, Yishan! Xx

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