Now that I have finally prepared myself for saying goodbye to Beauty Swatch, I suddenly have this urge to share things about my blog that one usually keeps pretty close to their chest. Now that I have shared how I prepare my lips for swatching, next on my “blog bucket list” of things to share is SEO – short for search engine optimisation. Also known as the mystical 3 letter acronym that supposedly holds the keys to a blog’s success.
I have read countless SEO articles over the years, and if you have too I’m sure you know what I mean by how generic they are and often difficult to relate to as a beauty blogger. The SEO tips I’m about to share with you are the backbone of the top blog posts that drive the majority of the traffic to my blog. Such that even where I don’t post any new content it doesn’t make much of a dent to my traffic, as these top posts are so successful that they keep the traffic coming even a year after the post was published. That is as long as Google doesn’t change things with yet another Panda, Penguin or whatever the next animal is (Parrot? Peacock? Piranha?) that causes much grief to the blogosphere.
For those whose blog traffic have been dealt a heavy hand by Google, I hope these SEO tips will inspire you to keep going with your blogs and continue to create great content.
1. Secrets that have the world searching
It became apparent to me that the way people search for lipsticks on the internet is heavily focused on product reviews, and most articles about lip products are so cliched with little creativity. I decided to take matters into my own hands and talk to people about lip products to see what they look for in making purchasing decisions, and address their lip concerns via blog posts.
Whilst my best ideas have come from conversations with people, the best thing I ever did for my blog traffic was to translate a Korean beauty book in my post “Beauty Secrets from Korea’s Skin Goddess Go Hyun Jung“. I did it out of my own personal fascination with her beauty regime and took the opportunity to get my mum to help with translating the beauty tips from Korean to English during my trip home for Christmas. As it turns out, the rest of the world is just as fascinated as I am with Korean skincare secrets and it is the number 1 performing post that trumps all other articles on Beauty Swatch.
2. Repetition works
I have many keywords repeated on Beauty Swatch (for obvious reasons being a lip swatch library), but all my deliberate attempts were trumped by a single keyword phrase that I used coincidentally. In my earlier years of blogging, I would always include the name the lip balm that I used to prep lips for swatching and for a long time it was Maybelline Baby Lips Lip Balm. By repeating this lip balm name over and over again in multiple blog posts (sometimes with back links added but after a while I gave up out of laziness), this lip balm is one of the highest drivers of traffic to my blog.
3. Tutorials work a treat on Pinterest
If you search for lipstick on Pinterest, you’ll find an abundant supply of lip art and stock images, with a noticeable gap in engaging content. People love tutorials – be it for hair styling, DIY craft ideas or recipes - so I decided to take a leaf out of their books and add my tutorials and selected swatches to Pinterest. My best performing lip tutorial is the The Great Gatsby Inspired Lip Tutorial.
4. Masstige outperforms luxe
If you’ve ever felt that your blog is at a disadvantage due to the lack of content featuring luxury brands, you will be pleased to know that the swatches that I get the most traffic are from masstige brands that offer great quality and pigment at an accessible price point. No surprises then that the top performing swatches are Revlon Lip Butter, Rimmel Kate Moss Lasting Finish Lipsticks and L’Oreal Shine Caresse Lip Colours. Another highly successful post is where I swatched a significant number of shades in one post – the Clinique lipstick swatches for the “find your perfect lipstick” event I hosted.
5. Choose post titles wisely
Choosing the best SEO friendly post titles for your blog needs to be tailored to how your readers engage with your blog. For Beauty Swatch, I know that most people search for keywords, get distracted and browse around 10 other related posts then head off on their merry way, so my post titles are structured based on the keywords that are most likely to be searched for. I do however like Paris B and Tine‘s choices of engaging titles for their blog posts which works for a readership-based blog.
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I hope you found this insightful!